Heart-Shaped Casino Resort Approved for Iconic Las Vegas Strip Location

Clark County commissioners gave unanimous approval to plans for a 752-room, 29-story casino resort that will feature a distinctive heart-shaped glass facade equipped with LED displays, and the project will occupy the long-vacant south Las Vegas Strip parcel once intended for the failed SkyVue observation wheel, while developer Eli Applebaum through Kulik River Capital will integrate the existing concrete support columns into an elevated sky venue restaurant.

Site History and Project Revival

The location sat dormant for years after the SkyVue observation wheel project from the 2012 era left behind unfinished infrastructure, yet the new development reuses those remnants to reduce waste and accelerate construction timelines, and commissioners reviewed updated designs that secured Federal Aviation Administration clearance following reductions in overall height to meet aviation safety standards.

Existing concrete columns from the earlier effort now form the base for the sky venue restaurant, which will sit above the main structure and offer elevated views along the Strip corridor, while additional elements include a full casino floor, multiple restaurants, retail outlets, a pool deck, entertainment venues, convention facilities, and structured parking to support the scale of operations.

Key Design and Regulatory Elements

The heart-shaped facade incorporates programmable LED displays that will illuminate at night, creating a visual landmark distinct from neighboring properties, and the 29-story tower will house 752 guest rooms configured for both leisure and business travelers who seek proximity to convention space and entertainment options.

Height adjustments allowed the project to clear FAA requirements without compromising the signature architectural feature, and the overall footprint reclaims underutilized land that had remained vacant since the observation wheel plans stalled more than a decade earlier.

Development Timeline and Components

Construction phases will begin with reinforcement of the existing columns and foundation work before vertical build-out proceeds, and the integrated sky venue restaurant will serve as an early milestone that re-purposes legacy infrastructure into a functional dining and observation space.

Additional amenities such as the casino floor, pool area, and convention facilities are scheduled to come online in coordinated stages, while parking structures will accommodate both guests and employees to minimize impact on surrounding traffic patterns along the Strip.

Conclusion

The approval marks a significant step in reactivating a prominent but stalled parcel on the south Las Vegas Strip, and the combination of reused structural elements with new design features positions the heart-shaped resort as a notable addition to the local hospitality landscape once construction advances.